TY  - BOOK
AU  - Pickton, David
TI  - Integrated marketing communications
SN  - 9780273676454 (pbk)
U1  - 658.802 
PY  - 2005///
CY  - United Kingdom
PB  - Pearson Education Limited
KW  - Marketing
KW  - Advertising marketing
KW  - Marketing communications
KW  - Public relations
KW  - Digital marketing
KW  - Marketing strategy
KW  - Consumer behavior
KW  - RSBM
N1  - Includes references, glossary and index
ER  -