TY  - BOOK
AU  - Moilanen, Teemu
TI  - How to brand nations, cities and destinations: : a planning book for place branding
SN  - 9780230220928 (hb)
U1  - 658.827 
PY  - 2009///
CY  - New York
PB  - Palgrave Macmillan
KW  - Management sciences
KW  - Brand management
KW  - Brand communications
KW  - Branding project
KW  - Operational plan
KW  - Successful brand
KW  - Marketing plan
KW  - RSBM
N1  - Includes bibliography and index
ER  -