00642nam a22001337a 450000500170000002000240001708200150004110000350005624500490009126000420014030000380018250000460022065002420026620260623131648.0  a9780205569458 (pbk)  a659.2bGUT  aGuth, David W.aCharles Marsh   aPublic relationsb: a values-driven approach  aBostonbPearson Allyn and Baconc2009  axxvii, 580 p.b: ill.c; 23.1 cm.  aIncludes glossary, index and text credits  aPublic RelationsaCommunication StudiesvStrategic CommunicationvValues-Driven CommunicationvEthics in Public RelationsvCorporate CommunicationvStakeholder RelationsvReputation ManagementvCorporate Social Responsibility (CSR)vRSBM