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  <titleInfo>
    <title>Public relations</title>
    <subTitle>: a values-driven approach</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Guth, David W. Charles Marsh</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>Pearson Allyn and Bacon</publisher>
    <dateIssued>2009</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxvii, 580 p. : ill. ; 23.1 cm.</extent>
  </physicalDescription>
  <note>Includes glossary, index and text credits</note>
  <subject>
    <topic>Public Relations Communication Studies</topic>
    <topic>Strategic Communication</topic>
    <topic>Values-Driven Communication</topic>
    <topic>Ethics in Public Relations</topic>
    <topic>Corporate Communication</topic>
    <topic>Stakeholder Relations</topic>
    <topic>Reputation Management</topic>
    <topic>Corporate Social Responsibility (CSR)</topic>
    <topic>RSBM</topic>
  </subject>
  <classification authority="ddc">659.2 GUT</classification>
  <identifier type="isbn">9780205569458 (pbk)</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260623131648.0</recordChangeDate>
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