TY  - BOOK
AU  - Guth, David W.
TI  - Public relations: : a values-driven approach
SN  - 9780205569458 (pbk)
U1  - 659.2 
PY  - 2009///
CY  - Boston
PB  - Pearson Allyn and Bacon
KW  - Public Relations
KW  - Communication Studies
KW  - Strategic Communication
KW  - Values-Driven Communication
KW  - Ethics in Public Relations
KW  - Corporate Communication
KW  - Stakeholder Relations
KW  - Reputation Management
KW  - Corporate Social Responsibility (CSR)
KW  - RSBM
N1  - Includes glossary, index and text credits
ER  -