Irons, Ken
The world of superservice : creating profit through a passion for customer service
- USA Addison Wesley 1998
- x, 246 p. : ill. ; 23 cm.
Includes index
9780201403848 (pbk)
Service Management
Hospitality Management--Employee Engagement--Quality Management--Continuous Improvement--Customer-Centric Strategy--Word-of-Mouth Marketing--Customer Expectations--RSBM
658.812 / IRO