00563nam a22001337a 450000500170000002000240001708200170004110000190005824501110007726000350018830000370022350000790026065000900033920260703113646.0  a9780141994079 (pbk)  a303.342bHEI  aHeinrichs, Jay  aThank you for arguingbwhat Cicero, Shakespeare, and the Simpsons can teach us about the art of persuasion  aNew YorkbBroadway Booksc2020  axviii, 450 p.b: ill. c; 20 cm.  aIncludes bibliographical references, appendices, a glossary, and an index.  aPersuasionvOpen your eyesvSet your goalsvControl the moodvMake a connectionvFSSH