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  <titleInfo>
    <title>Thank you for arguing</title>
    <subTitle>what Cicero, Shakespeare, and the Simpsons can teach us about the art of persuasion</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Heinrichs, Jay</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Broadway Books</publisher>
    <dateIssued>2020</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xviii, 450 p. : ill.  ; 20 cm.</extent>
  </physicalDescription>
  <note>Includes bibliographical references, appendices, a glossary, and an index.</note>
  <subject>
    <topic>Persuasion</topic>
    <topic>Open your eyes</topic>
    <topic>Set your goals</topic>
    <topic>Control the mood</topic>
    <topic>Make a connection</topic>
    <topic>FSSH</topic>
  </subject>
  <classification authority="ddc">303.342 HEI</classification>
  <identifier type="isbn">9780141994079 (pbk)</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260703113646.0</recordChangeDate>
  </recordInfo>
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