TY - BOOK AU - Heinrichs, Jay TI - Thank you for arguing: what Cicero, Shakespeare, and the Simpsons can teach us about the art of persuasion SN - 9780141994079 (pbk) U1 - 303.342 PY - 2020/// CY - New York PB - Broadway Books KW - Persuasion KW - Open your eyes KW - Set your goals KW - Control the mood KW - Make a connection KW - FSSH N1 - Includes bibliographical references, appendices, a glossary, and an index ER -