Baran, Roger J.  Robert J. Galka <br/><br/>
CRM  : the foundation of contemporary marketing strategy 

 - United States of America  Routledge  2013 
 - ix, 393 p.  : ill., Col.,  ; 25 cm. 
<br/><br/> Includes notes and index. 
<br/><br/><label>ISBN: </label>9780415896573 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Marketing--Customer relationship management--Customer loyalty--Customer satisfaction--Sales management--Database marketing--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.812  / BAR