00559nam a22001337a 450000500170000002000240001708200170004110000370005824500610009526000460015630000400020250000300024265001530027220260704090823.0  a9780415896573 (pbk)  a658.812bBAR  aBaran, Roger J.aRobert J. Galka  aCRMb: the foundation of contemporary marketing strategy  aUnited States of AmericabRoutledgec2013  aix, 393 p.b: ill., Col.,c; 25 cm.  aIncludes notes and index.  aCustomer relationsaMarketingvCustomer relationship managementvCustomer loyaltyvCustomer satisfactionvSales managementvDatabase marketingvRSBM