00607nam a22001577a 4500 20260704090823.0 9780415896573 (pbk) 658.812 BAR Baran, Roger J. Robert J. Galka CRM : the foundation of contemporary marketing strategy United States of America Routledge 2013 ix, 393 p. : ill., Col., ; 25 cm. Includes notes and index. Customer relations Marketing Customer relationship management Customer loyalty Customer satisfaction Sales management Database marketing RSBM BK 0 0 0 0 GGL GGL 2026-06-30 Gift 0 658.812 BAR 119972 2026-06-30 15:24:53 1 2026-06-30 BK 62769 62769