TY  - BOOK
AU  - Baran, Roger J.
TI  - CRM: : the foundation of contemporary marketing strategy
SN  - 9780415896573 (pbk)
U1  - 658.812 
PY  - 2013///
CY  - United States of America
PB  - Routledge
KW  - Customer relations
KW  - Marketing
KW  - Customer relationship management
KW  - Customer loyalty
KW  - Customer satisfaction
KW  - Sales management
KW  - Database marketing
KW  - RSBM
N1  - Includes notes and index
ER  -