TY  - BOOK
AU  - Palmer, Roger
TI  - Managing marketing
SN  - 9780750668989 (pbk)
U1  - 658.8 
PY  - 2007///
CY  - United Kingdom
PB  - Elsevier Ltd.
KW  - Management sciences
KW  - Marketing management
KW  - Marketing communications
KW  - Strategic Marketing
KW  - Brand Management
KW  - Marketing Implementation
KW  - Marketing Performance
KW  - Marketing Planning
KW  - RSBM
N1  - Includes references and index
ER  -