TY  - BOOK
AU  - Westwood, John
TI  - The marketing plan workbook
SN  - 9780749441784 (pbk)
U1  - 658.802 
PY  - 2005///
CY  - United Kingdom
PB  - Kogan Page
KW  - Marketing management
KW  - Management sciences
KW  - Business planning
KW  - Marketing Plan
KW  - Strategic Marketing
KW  - Marketing Objectives
KW  - Marketing Budget
KW  - Business Planning
KW  - RSBM
N1  - Includes appendix and index
ER  -