Sorensen, Herb Ph.D

Inside the mind of the shopper : the science of retailing - United States of America Pearson Education, Inc. 2009 - xix, 227 p. : ill. ; 23.4 cm.

Includes appendix and index.

9780137126859 (hb)


Management sciences
Consumer behavior
Retail trade--Consumer behavior--Shopper marketing--Retail management--Buying behavior--Retail psychology--RSBM

658.8342 / SOR