Sorensen, Herb Ph.D
Inside the mind of the shopper : the science of retailing
- United States of America Pearson Education, Inc. 2009
- xix, 227 p. : ill. ; 23.4 cm.
Includes appendix and index.
9780137126859 (hb)
Management sciences
Consumer behavior
Retail trade--Consumer behavior--Shopper marketing--Retail management--Buying behavior--Retail psychology--RSBM
658.8342 / SOR