@book{62840,
	author = {Noureen Muzaffar (6835)},
	title = {Investigating the impact of green advertising and environmental knowledge on green purchase intention through mediating and moderating mechanisms},
	publisher = {(unpublished) },
	year = {2025},
	address = {Islamabad },
	note = {Submitted in fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences.}
}