Noureen Muzaffar (6835) <br/><br/>
Investigating the impact of green advertising and environmental knowledge on green purchase intention through mediating and moderating mechanisms 

 - Islamabad   (unpublished)   2025 
 - xvi, 73 p.  : ill.   ; 30 cm.   + CD 
<br/><br/> Submitted in fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences.  Includes bibliographical references  Thesis supervisor: Dr. Rimsha Iqbal 
<br/><br/>Thesis (MS)--Riphah International University, 2025 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Green perceived value--Green purchase intention--Sustainable marketing--Green attitude--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / NOU