00897nam a22001817a 450000500170000004000360001708200150005310000280006824501500009626000370024630000410028350001370032450000400046150000400050150200550054154600120059665001070060820260716130628.0  cRiphah International University  a658.8bNOU  aNoureen Muzaffar (6835)  aInvestigating the impact of green advertising and environmental knowledge on green purchase intention through mediating and moderating mechanisms  aIslamabad b(unpublished) c2025  axvi, 73 p.b: ill. c; 30 cm. e+ CD  aSubmitted in fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences.  aIncludes bibliographical references  aThesis supervisor: Dr. Rimsha Iqbal  aThesis (MS)--Riphah International University, 2025  aEnglish  aMarketingaGreen perceived valuevGreen purchase intentionvSustainable marketingvGreen attitudevFMS