00945nam a22002057a 4500 20260716130628.0 Riphah International University 658.8 NOU Noureen Muzaffar (6835) Investigating the impact of green advertising and environmental knowledge on green purchase intention through mediating and moderating mechanisms Islamabad (unpublished) 2025 xvi, 73 p. : ill. ; 30 cm. + CD Submitted in fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences. Includes bibliographical references Thesis supervisor: Dr. Rimsha Iqbal Thesis (MS)--Riphah International University, 2025 English Marketing Green perceived value Green purchase intention Sustainable marketing Green attitude FMS TH 0 0 0 0 IMC IMC 2026-07-06 Riphah International University 0 658.8 NOU 101112 2026-07-06 14:35:10 1 2026-07-06 TH 62840 62840