Investigating the impact of green advertising and environmental knowledge on green purchase intention through mediating and moderating mechanisms
Noureen Muzaffar (6835)
creator
text
Islamabad
(unpublished)
2025
monographic
xvi, 73 p. : ill. ; 30 cm. + CD
Submitted in fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences.
Includes bibliographical references
Thesis supervisor: Dr. Rimsha Iqbal
Thesis (MS)--Riphah International University, 2025
English
Marketing Green perceived value
Green purchase intention
Sustainable marketing
Green attitude
FMS
658.8 NOU
20260716130628.0