TY  - BOOK
AU  - Noureen Muzaffar (6835)
TI  - Investigating the impact of green advertising and environmental knowledge on green purchase intention through mediating and moderating mechanisms
U1  - 658.8 
PY  - 2025///
CY  - Islamabad 
PB  - (unpublished) 
KW  - Marketing
KW  - Green perceived value
KW  - Green purchase intention
KW  - Sustainable marketing
KW  - Green attitude
KW  - FMS
N1  - Submitted in fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences; Includes bibliographical references; Thesis supervisor: Dr. Rimsha Iqbal; Thesis (MS)--Riphah International University, 2025
ER  -