Usunier, Jean-Claude  Julie Anne Lee <br/><br/>
Marketing across cultures  

 - UK  Pearson Education  2009 
 - xvi, 479 p.  : ill.  : 24.5 cm. 
<br/><br/> Includes appendix and index 
<br/><br/><label>ISBN: </label>9780273713913 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cross-Cultural Marketing<br/>International Marketing--Global marketing--Consumer behavior--Cultural differences--Marketing communication--Market segmentation--Brand management--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.84  / USU