00546nam a22001337a 450000500170000002000240001708200160004110000410005724500310009826000320012930000360016150000320019765001830022920260707152831.0  a9780273713913 (pbk)  a658.84bUSU  aUsunier, Jean-ClaudeaJulie Anne Lee  aMarketing across cultures   aUKbPearson Educationc2009  axvi, 479 p.b: ill.c: 24.5 cm.  aIncludes appendix and index  aCross-Cultural MarketingaInternational MarketingvGlobal marketingvConsumer behaviorvCultural differencesvMarketing communicationvMarket segmentationvBrand managementvRSBM