TY  - BOOK
AU  - Usunier, Jean-Claude
TI  - Marketing across cultures 
SN  - 9780273713913 (pbk)
U1  - 658.84 
PY  - 2009///
CY  - UK
PB  - Pearson Education
KW  - Cross-Cultural Marketing
KW  - International Marketing
KW  - Global marketing
KW  - Consumer behavior
KW  - Cultural differences
KW  - Marketing communication
KW  - Market segmentation
KW  - Brand management
KW  - RSBM
N1  - Includes appendix and index
ER  -