Parsons, Elizabeth  Pauline Maclaran <br/><br/>
Contemporary issues in marketing and consumer behaviour  

 - UK  Butterworth- Heinemann   2009 
 - xi, 219 p.  : ill.  ; 24.5 cm. 
<br/><br/> Includes references and index  
<br/><br/><label>ISBN: </label>9780750687393 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Contemporary Marketing Issues--Marketing communications--Social media marketing--Marketing ethics--Customer relationship management (CRM)--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAR