00559nam a22001337a 450000500170000002000240001708200150004110000410005624500610009726000380015830000350019650000350023165001590026620260707152146.0  a9780750687393 (pbk)  a658.8bPAR  aParsons, ElizabethaPauline Maclaran  aContemporary issues in marketing and consumer behaviour   aUKbButterworth- Heinemann c2009  axi, 219 p.b: ill.c; 24.5 cm.  aIncludes references and index   aMarketingaContemporary Marketing IssuesvMarketing communicationsvSocial media marketingvMarketing ethicsvCustomer relationship management (CRM)vRSBM