TY  - BOOK
AU  - Parsons, Elizabeth
TI  - Contemporary issues in marketing and consumer behaviour 
SN  - 9780750687393 (pbk)
U1  - 658.8 
PY  - 2009///
CY  - UK
PB  - Butterworth- Heinemann 
KW  - Marketing
KW  - Contemporary Marketing Issues
KW  - Marketing communications
KW  - Social media marketing
KW  - Marketing ethics
KW  - Customer relationship management (CRM)
KW  - RSBM
N1  - Includes references and index
ER  -