Kotler, Philip R John T. Bowen James Makens creator text USA Pearson 2014 monographic ii, 629 p. : ill. ; 27.5 cm. Includes index Hospitality and Tourism Management Customer relationship management (CRM) Destination marketing Tourism promotion Market segmentation RSBM 647.940688 KOT 9781292020037 (pbk) 20260707152326.0