TY  - BOOK
AU  - Kotler, Philip R
TI  - Marketing for hospitality and tourism
SN  - 9781292020037 (pbk)
U1  - 647.940688 
PY  - 2014///
CY  - USA
PB  - Pearson 
KW  - Hospitality and Tourism Management
KW  - Customer relationship management (CRM)
KW  - Destination marketing
KW  - Tourism promotion
KW  - Market segmentation
KW  - RSBM
N1  - Includes index
ER  -