00630nam a22001337a 450000500170000002000240001708200160004110000490005724500170010626000470012330000360017050000540020665002360026020260710095718.0  a9780131969025 (pbk)  a658.84bSTR  aStrauss, JudyaAdel El-AnsaryaRaymond Frost  aE- Marketing  aUSAbPearson education internationalc2006  axxiii, 456 p.b: ill.c; 23 cm.  aIncludes appendix, glossary, references and index  aMarketingaDigital marketingvInternet marketingvOnline marketingvElectronic commerce (E-commerce)vSocial media marketingvSearch engine optimization (SEO)vSearch engine marketing (SEM)vEmail marketingvContent marketingvRSBM