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  <titleInfo>
    <title>Consultative selling</title>
    <subTitle>: the Hanan formula for high-margin sales at high levels</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Hanan, Mack</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">USA</placeTerm>
    </place>
    <publisher>American Management Association</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxiii, 232 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note>Includes appendix and index</note>
  <subject>
    <topic>Consultative selling Marketing</topic>
    <topic>Sales management</topic>
    <topic>Professional selling</topic>
    <topic>High-margin sales</topic>
    <topic>Solution selling</topic>
    <topic>Customer relationship management</topic>
    <topic>RSBM</topic>
  </subject>
  <classification authority="ddc">658.85 HAN</classification>
  <identifier type="isbn">9780814416174 (hb)</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260713125011.0</recordChangeDate>
  </recordInfo>
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