Philip Kotler  John T. Bowen  James C. Makens  Seyhmus Baloglu <br/><br/>
Marketing for hospitality and tourism 

 - Malaysia  Pearson  2017 
 - 680 p.  : ill.  ; 27.5 cm. 
<br/><br/> Includes glossary and index 
<br/><br/><label>ISBN: </label>9781292156156 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality Management<br/>Tourism Management--Hotel management--Food and beverage management--Hotel marketing--Hospitality leadership--Service quality--Customer satisfaction--Hotel accounting--RICH
<br/><br/><label>Dewey Class. No.: </label>338.4791  / MAR