TY  - BOOK
AU  - Philip Kotler
TI  - Marketing for hospitality and tourism
SN  - 9781292156156 (pbk)
U1  - 338.4791 
PY  - 2017///
CY  - Malaysia
PB  - Pearson
KW  - Hospitality Management
KW  - Tourism Management
KW  - Hotel management
KW  - Food and beverage management
KW  - Hotel marketing
KW  - Hospitality leadership
KW  - Service quality
KW  - Customer satisfaction
KW  - Hotel accounting
KW  - RICH
N1  - Includes glossary and index
ER  -