Michman, Ronald D  Edward M. Mazze <br/><br/>
The affluent consumer  : marketing and selling the luxury lifestyle 

 - USA  Praeger Publishers  2006 
 - x, 194 p.  : ill.  ; 24 cm. 
<br/><br/> Includes notes, selected bibliography and index  
<br/><br/><label>ISBN: </label>9780275992828 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Luxury Brand Management--Value perception--Purchasing behavior--Relationship marketing--Wealthy customers--Luxury services--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8343  / MIC