The affluent consumer
: marketing and selling the luxury lifestyle
Michman, Ronald D Edward M. Mazze
creator
text
USA
Praeger Publishers
2006
monographic
x, 194 p. : ill. ; 24 cm.
Includes notes, selected bibliography and index
Marketing Luxury Brand Management
Value perception
Purchasing behavior
Relationship marketing
Wealthy customers
Luxury services
RSBM
658.8343 MIC
9780275992828 (hb)
20260714120609.0