TY  - BOOK
AU  - Michman, Ronald D
TI  - The affluent consumer: : marketing and selling the luxury lifestyle
SN  - 9780275992828 (hb)
U1  - 658.8343 
PY  - 2006///
CY  - USA
PB  - Praeger Publishers
KW  - Marketing
KW  - Luxury Brand Management
KW  - Value perception
KW  - Purchasing behavior
KW  - Relationship marketing
KW  - Wealthy customers
KW  - Luxury services
KW  - RSBM
N1  - Includes notes, selected bibliography and index
ER  -