Brace, Ian <br/><br/>
Questionnaire design  : how to plan, structure and write survey material for effective market research 

 - Uk  Kogan Page  2005 
 - xii, 289 p.  : ill.  ; 23 cm.  + CD 
<br/><br/> Includes appendix, notes, references, further reading and index 
<br/><br/><label>ISBN: </label>9780749441814 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research<br/>Questionnaires--Data collection--Questionnaire construction--Question wording--Survey sampling--Consumer surveys--Customer satisfaction research--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.83  / BRA