TY  - BOOK
AU  - Brace, Ian
TI  - Questionnaire design: : how to plan, structure and write survey material for effective market research
SN  - 9780749441814 (pbk)
U1  - 658.83 
PY  - 2005///
CY  - Uk
PB  - Kogan Page
KW  - Marketing Research
KW  - Questionnaires
KW  - Data collection
KW  - Questionnaire construction
KW  - Question wording
KW  - Survey sampling
KW  - Consumer surveys
KW  - Customer satisfaction research
KW  - RSBM
N1  - Includes appendix, notes, references, further reading and index
ER  -