Using trends and scenarios as tools for strategy development
: shaping the future of your enterprise
Pillkahn, Ulf
creator
text
Germany
Publicis Cprporate Publishing
2008
monographic
452 p. : ill., Col., ; 24.9 cm.
Includes appendix, references and index.
Strategic planning Management sciences Business planning
Scenario planning
Trend analysis
Business forecasting
Decision making
Future studies
RSBM
658.4012 PIL
9783895783043 (hb)
20260729124633.0