TY  - BOOK
AU  - Kotter, P. John
TI  - Leading change
SN  - 9780875847474 (hb)
U1  - 658.406 
PY  - 1996///
CY  - Boston Mass
PB  - Harvard Business School Press
KW  - Management sciences
KW  - Organizational change
KW  - Markets competitions
KW  - Marketing challenges
KW  - Marketing strategy
KW  - Marketing plan
KW  - Leadership
KW  - RSBM
ER  -