00557nam a22001337a 450000500170000002000230001708200180004010000160005824500680007426000420014230000340018450000510021865001540026920260716143747.0  a9781119406334 (hb)  a658.8002bSTE  aSterne, Jim  aArtificial intelligence for marketingb: practical applications  aNew JerseybJohn Wiley and Sonsc2017  axix, 344 p,b: ill.c: 24 cm.  aIncludes bibliographical references and index.  aManagement sciencesaMarketing applicationsvAutomatic marketingvDatabases marketingvMarketing problemsvMarketing strategiesvMarketing planvRSBM