TY  - BOOK
AU  - Sterne, Jim
TI  - Artificial intelligence for marketing: : practical applications
SN  - 9781119406334 (hb)
U1  - 658.8002 
PY  - 2017///
CY  - New Jersey
PB  - John Wiley and Sons
KW  - Management sciences
KW  - Marketing applications
KW  - Automatic marketing
KW  - Databases marketing
KW  - Marketing problems
KW  - Marketing strategies
KW  - Marketing plan
KW  - RSBM
N1  - Includes bibliographical references and index
ER  -