T C Melewar (editor)  S F Syed Alwi (editor) <br/><br/>
Corporate branding  : areas, arenas and approaches 

 - New York  Routledge Taylor and Francis Group  2015 
 - xxiii, 261 p.  ; ill.  ; 23.2 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415721127 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Corporate branding<br/>Marketing--Sales promotion--Global branding--Brand value--Trademarks--Planning--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.827  / COR