00618nam a22001577a 4500 20260716125918.0 9780415721127 (pbk) 658.827 COR T C Melewar (editor) S F Syed Alwi (editor) Corporate branding : areas, arenas and approaches New York Routledge Taylor and Francis Group 2015 xxiii, 261 p. ; 23.2 cm. ; ill. Includes bibliographical references and index. Management sciences Corporate branding Sales promotion Global branding Brand value Trademarks Marketing Planning RSBM BK 0 0 0 0 GGL GGL 2026-07-14 Gift 0 658.827 COR 122207 2026-07-14 08:50:20 1 2026-07-14 BK 62948 62948