: areas, arenas and approaches T C Melewar (editor) S F Syed Alwi (editor) creator text New York Routledge Taylor and Francis Group 2015 monographic xxiii, 261 p. ; 23.2 cm. ; ill. Includes bibliographical references and index. Management sciences Corporate branding Marketing Sales promotion Global branding Brand value Trademarks Planning RSBM 658.827 COR 9780415721127 (pbk) 20260716125918.0