TY  - BOOK
AU  - T C Melewar (editor)
TI  - Corporate branding: : areas, arenas and approaches
SN  - 9780415721127 (pbk)
U1  - 658.827 
PY  - 2015///
CY  - New York
PB  - Routledge Taylor and Francis Group
KW  - Management sciences
KW  - Corporate branding
KW  - Sales promotion
KW  - Global branding
KW  - Brand value
KW  - Trademarks
KW  - Marketing
KW  - Planning
KW  - RSBM
N1  - Includes bibliographical references and index
ER  -