Vithala R. Rao <br/><br/>
Handbook of pricing research in marketing 

 - UK  Edward Elgar  2009 
 - xxi, 593 p.  : ill.  ; 25 cm. 
<br/><br/> Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9781847202406 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Marketing<br/>Research marketing--Marketing mix--Pricing decisions--National brands--Revenue management--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.816  / HAN