00501nam a22001337a 450000500170000002000230001708200170004010000190005724500460007626000270012230000340014950000520018365001320023520260717110346.0  a9781847202406 (hb)  a658.816bHAN  aVithala R. Rao  aHandbook of pricing research in marketing  aUKbEdward Elgarc2009  axxi, 593 p.b: ill.c; 25 cm.  aIncludes bibliographical references and index.   aManagement sciencesaMarketingaResearch marketingvMarketing mixvPricing decisionsvNational brandsvRevenue managementvRSBM