00549nam a22001577a 4500 20260717110346.0 9781847202406 (hb) 658.816 HAN Vithala R. Rao Handbook of pricing research in marketing UK Edward Elgar 2009 xxi, 593 p. : ill. ; 25 cm. Includes bibliographical references and index. Management sciences Marketing Research marketing Marketing mix Pricing decisions National brands Revenue management RSBM BK 0 0 0 0 GGL GGL 2026-07-16 Gift 0 658.816 HAN 122630 2026-07-16 14:49:55 1 2026-07-16 BK 63010 63010